why websites need to load fast

Website speed is critical and Websites need to load fast for several reasons, including:

1. User experience:

Visitors to a website expect it to load quickly, and if it takes too long, they may become frustrated and leave. This can result in a negative experience for the user, which can damage the reputation of the website and the business it represents.

2. Search engine optimisation:

Search engines like Google use page load speed as a factor in their ranking algorithm. Websites that load faster are more likely to appear higher in search results, which can lead to more traffic and business.

3. Conversion rates:

Slow-loading websites can lead to higher bounce rates and lower conversion rates. If a user has to wait too long for a page to load, they may decide to leave before taking the desired action, such as making a purchase or filling out a form.

Mobile devices:

With the increasing use of mobile devices to access the internet, website speed has become even more important. Mobile connections can be slower than desktop connections, so optimising website speed for mobile devices is crucial.

Overall, website speed is critical for providing a positive user experience, improving search engine rankings, increasing conversion rates, and catering to mobile users.

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